COMMUNICATION

Using effective communication to be convincing: this is a challenge executives face every day ‒ when dealing with superiors, colleagues, customers, employees, acquaintances, strangers, or large or small groups. Whether successful presentations are to be held, employee appraisal discussions conducted or internal communication guidelines established in the company ‒ there is always an effective and, ideally, strategically-designed communication behind it.

Kommunikationsberatung, -Coaching & Auftrittstraining

Communication must be geared to the target groups:

  • What interests your target group or your listeners?
  • What are your core messages?
  • What consequences/impact do your messages have? For whom?
  • How do you remain authentic in your communication?
  • Which topics are important for your target group today and which tomorrow?

For me, communication is successful when it:
– supports your business goals or
– if it enables you to achieve your personal goals

WHAT SETS ME APART

I have acquired many years of experience in different companies and industries and in various areas of communication and media work.

WHAT IS IMPORTANT FOR YOU?

  • Do you want to establish your company’s position in the market?
  • Do you have a vision and a guiding principle for your company?
  • Which values and “unwritten rules” define your corporate culture?
  • Does change management mean you are facing daunting communication challenges?
  • Do you wish to set yourself apart from the competition in the long run?
  • Is your company to become more attractive for employees and investors?
  • Do you wish to prepare for an important discussion?

WHAT I OFFER.

Strategic corporate communication

Communication strategies for companies and other institutions work well when they are far-sighted, goal-oriented and consistent. This applies both to internal and external communication. This is the reason I offer my clients support with communication and with the coordination of their business and brand strategies.

The aim is to present the company in the best possible light ‒ whether this is with regard to external stakeholders, the media or the own company employees.

Communication during crisis or change

Acting instead of reacting: what applies to standard communication is even more critical to success in times of crisis. No matter what kind of crisis is involved ‒ restructuring, product crises, negative campaigning ‒ there is an enormous need for good communication. Setting an agenda and maintaining transparency help to keep things under control.

I will support you in times of difficulty. With a clear, objective view from the outside I will help you to develop strategies for solutions and make recommendations for concrete measures to be taken. I will work with you to develop clear messages, provide supporting arguments, establish rules of communication, Q&A’s and contingency plans. I will advise you in dealing with the target groups and will use media training to prepare you when you are in front of the camera and in an interview.

Whether this concerns a merger, restructuring measures or cultural change ‒ I will work with you to create coherent and credible change communication that fits with your company.

Presentation skills

Anyone wanting to communicate effectively today needs more than just facts, logical arguments and a great presentation. In today’s information-flooded world they need to be able to convey their message in a clear, simple and catchy way and make sure it is remembered. To get the message across and stand out from the flood of information, you need one thing above all else: a convincing presentation.

What makes a presentation good? The term ‘authenticity’ is often used here. What does this mean? Authenticity is not a characteristic, but an effect. There are a number of factors and properties that create this effect. And, most importantly, authenticity creates trust.

Learn how to correctly interpret the body language of your counterpart and send intentional signals yourself. Basic knowledge about the correct use of our body language is indispensable if communication is to be successful at work. Never underestimate the power of language ‒ and, in particular, non-verbal communication.

I look forward to answering your questions and to hearing from you.

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